HAPPY MAN Happy Fundraising! Tasked with creating a mascot for Blackbaud’s new suite of eTaspestry packages (easy-to-use, fundraising software), it was Happy Man to the rescue! Happy Man is an approachable spokesmodel, created from stock imagery, turned yellow plus a “smiley face”, The blank stock figure provided endless possibilities for years of marketing messages. Happy Man helps spread the word. “Let’s put the FUN back in fundraising!” BRAND CAMPAIGN