PET P.L.A.Y. San Francisco’s P.L.A.Y. creates fab dog beds and dog toys and their branding is bold and memorable already… but their social needed an injection of fun. I created an instagram strategy with in-house templates, schedules, concepts and on-brand do-dads including dog quotes. In the months that followed, P.L.A.Y’s. instagram grew from 4K followers to over 40K and continues to be the place to meet for playful dogs and their people. I also had a lot for fun creating totebag art and mid-century styled packaging and patterns. SOCIAL MEDIA TEMPLATE DESIGN / ILLUSTRATION / PACKAGING / PATTERNS